In the ever-evolving landscape of business, the way companies interact with their customers plays a crucial role in determining their success. Traditionally, Customer Relationship Management (CRM) has been the go-to solution for managing customer interactions. However, with the rise of technology and changing customer expectations, a new player has entered the scene – the Customer Engagement Platform (CEP). In this blog, we will explore the nuances of CRM and CEP, highlighting their differences and pondering the possibility of a hybrid solution that combines the best of both worlds.